Vital Help for New Project Managers
Are you stepping into the role of project manager? If so, it’s a whole new world out there, to use a time-honored turn of phrase. While your education, training and certification program gave you the tools and skills to handle quite a few things, there are some things that can only be learned through experience. Rather than going into it unprepared, knowing some important elements ahead of time will help ensure that you’re ready for what’s to come.
Realize It’s Your Responsibility
One of the first things you need to understand is the amount of responsibility that will be on your shoulders here. No matter what type of project you’re running, its success or failure will rest directly on you. Whether your project is a smashing success or a dismal failure, it will reflect on you. Even if the project fails because of things outside your direct control, it will be your ultimate responsibility. Understand this from the outset and you’ll do better.
Beyond Your Team
Project managers have to work closely with their team and others involved in the project. However, as the PM you’ll have to deal with people that the project affects who might not technically be part of it. It’s important to understand that some of these people will take a dim view of project management and you as the project manager. This is particularly true for client projects, where the client is spending their hard-earned money to pay you to manage the project. Realizing from the outset that you’ll meet with both approval and disapproval based strictly on your role is vital.
Foster Participation
Touching once more on the theme mentioned above, you’ll have to deal with a wide range of different people in your project, from team members to managers and executives. One of the most important tips for new project managers is to ensure that you make participation as simple and easy as possible for those involved. New software can help make this painless – robust systems allow everyone the ability to communicate, share thoughts and ideas, record data and transmit documents/records while in their office, or even when on the road if you use mobile technology. By taking steps now to ensure easy communication, you help streamline your project while keeping everyone in the loop.
Know Your Stuff
As the project manager, you’ll be expected to know a little about everything within your project. You cannot afford to be a specialist. You have to be a jack-of-all-trades. You need to ensure that you’re familiar (at least passingly so), with every team member’s area of expertise, understand their roles, understand what the project is about and what it is supposed to achieve. Know a little bit about a lot of different things – you’ll find that your job is much easier if you do.
With these simple tips, new project managers will find a smoother transition into their new roles. While there will still be snags along the way, your chances of success are much higher.
4 Digital Marketing Strategies for Small Businesses
Why Digital Marketing?
Nowadays lack of online presence can kill the business growth and hammered your business badly. With the increasing number of internet users and the number of online searches for services, online presence becomes the need of every business. But all businesses, especially small ones can not afford to hire an agency for online marketing services. So, here we will discuss 4 budget-friendly digital marketing strategies that can be implemented on your own.
First, identify
What is the demographic base of your customer?
Which online platform uses search for products similar to your products?
What do your competitors offer to users?
What is your budget for online advertisement?
Answers of these questions help you to build and implement digital marketing strategies more effectively.
Digital Marketing Strategies for Small Businesses
Google My Business
Google My Business is one of the powerful digital marketing tools for small and local businesses. Ranking in Google My Business listing improves your business online visibility and sale. If you are running a business that targets the local people then Google My Business is the first tool of your list to make an impact on online searches.
For example, if user search for “digital marketing training institute in Mumbai”, Google shown result as,
Google My Business
Google My Business not only helps users with businesses related to the search query but also guides them with maps to reach at particular locations and provide contact information for the businesses.
GMB is the best way to gain online visibility and credibility for the business in a short period of time. If you are running a local business then It should be top in your list.
How to optimize GNB profile and rank your business
Fill up all details of your business.
Include Keywords in business title and description.
Update your business opening hours accurately.
Update your business location correctly.
Add photos as much as you can.
Manage and respond to customer reviews.
Let users contact or message you.
Add a local post regularly.
Add product catalogue for the users.
Remember, your business listing ranking will be improved when you get the good reviews and update the post regularly. Google My Business listing is absolutely free of cost service from Google.
Facebook Marketing
Facebook advertising is also a great option to reach more people and improve your business social presence. Facebook marketing can be done in two ways, either organically or paid advertising.
What is Organic posting:
Facebook organic posting means creating user interested content regularly and posting it on your Facebook business page in order to gain more followers and likes to your business page. Though organic posting takes more time to get the result, consistency and patience are important to get good and long term results for your business. You can also add offers on your business page inorder to get more visibility and user engagement.
Paid Advertisement:
Facebook paid marketing
Facebook paid advertising is widely used by many small and medium businesses to get the result instantly. With Paid advertising you can select which area and interest of people want to display your ad. Based on your ad objectives the cost will vary for advertisement. For lead generation campaigns cost be higher compared to the awareness and reach campaign.
Facebook paid advertising is marked as a “Sponsored” post when showing for the targeted audience. You need to create the Facebook ad account in order to start with Facebook paid advertisement.
Facebook paid advertising helps businesses to reach more users in a short time, with targeting to specific location, gender and age groups but it is bit costly service for local small businesses.
Google AdWords
There are thousands of search queries made on Google every second. No other advertising option has the potential to get the quick and good result for your business than the Google Adwords.
Google Adwords is like the Good father of all online marketing strategies. For a long time it’s competitive, it’s expensive yet to be an effective online marketing strategy. Adwords goal is to deliver the relevant search results for the queries and it will be less expensive when you set it up and optimize properly. Adding negative keywords and a detailed audience can help you to get a good click through rate.
The question is, how does it work?
Adwords display your ad for the query searched related to your product or keyword you mention. These results are shown at the top of search engines and at the bottom as well. When a user clicks on your ad then the amount will be debited from your ad spent whether the user goes with your service or not. That’s why right targeting and optimization of campaigns is important.
How to Set up a result driven AdWords campaign?
Map your campaign strategy.
Targeting the right keywords.
Targeting the right audience.
Check competition of keywords.
Competitors analysis to build result driven ad copy.
Optimize your campaign for the best time of search.
Search Engine Optimization
Search engine optimization is a long process and it takes time but once you rank for the particular keywords then the result will be given for a long time. Search engine optimization is not instant result and it needs knowledge of search engine and Google algorithms, how it works? That’s the reason businesses go with consultants to search engine optimization strategy.
SEO
SEO means ranking for the search query on top of the search engine results. When users search for any queries, they hardly check the first page of the search result. So it is important to rank on at least the first page for the relevant queries. Ranking is dependent on the search volume and competition of keywords. Large search volume and high competition keywords are difficult to rank and it takes more time.
Takeaway
These are the commonly used digital marketing strategies to improve the online visibility of the business. Based on your business type, the user can go with the strategy which is best for his business and give them a good result. For small and local businesses Google My Business and Organic posting on social media is the best strategy to go with.
The Best Trenchless Drain Repair Methods
Did you know that the average household spends upwards of $500 a year on plumbing repairs? A majority of these repairs are due to broken pipes and pipes clogged with grease, food, and grime. The cost of replacing these pipes is high, and it’s time-consuming. But what if you could get the job done for a fraction of the price? What if you could save hours on the job? The good news is that there are many options to keep your pipes from breaking. By opting for a trenchless drain repair, you can cut down on the repair time and save a significant amount of money in the process. But what does trenchless drain repair mean, and what are the best methods? Read on to find out the different ways to repair your plumbing and save time, money, and headaches in the process.
Suggested article: Clogged Drain Cleaning in Toronto
What Is Trenchless Drain Repair?
When most people think of trenchless drain repair in Toronto, they imagine that they will be digging a deep trench in their yard and that their lawn will look like it was a disaster zone for a while. Fortunately, trenchless drain repair is not that complicated, and the process is much more efficient than most people think. A trenchless drain repair involves utilizing a pipe relining device that is inserted into the pipe. This device coats the inside of the tube with a new epoxy lining. Then the old lining is cut out of the line, and the new lining is sealed in. This seal results in a solid and reliable repair that can stop septic tank backups and clean-outs in their tracks.
Suggested site: Drain Repair and Cleaning Services Toronto
The Best Trenchless Drain Repair Methods:
There are many ways to get trenchless drain repair Toronto done, but you should look into the following methods for the best results.
1. Cured-in-Place Pipe Lining:
Cured-in-place pipelining is probably the most common method of trenchless drain repair. It works by sending a specially formulated epoxy down a pipe and around the damaged area, then curing into place and forming a new, smooth, durable pipelining. This process has been proven to work very well over the years, and it’s very reliable. Many plumbers have shifted to using this method for trenchless drain repair instead of pulling out the old pipes and installing new ones.
In addition to being cost-effective, this method is also faster than traditional repair methods, which helps to save you time on the job.
2. Pipe Bursting:
Pipe bursting is another excellent way to repair underground drains. A pipe bursting is usually done when you have to replace an entire section of the pipe due to it being badly damaged or blocked. This method involves sending a bursting head down the line and then forcing high pressure being the bullet-like projectiles that cut through the old pipe and seal the new pipe in place. This method is also very economical when it comes to trenchless drain repair, and it’s effective in many different scenarios. Once the new pipe has replaced the old, the bursting head is pulled back out of the line, which along its path, also cleans out the broken fragments of the old pipe.
Which Is The Best Trenchless Drain Repair Method?
While each of these methods for trenchless drain repair in Toronto is effective in its way, the best approach is usually the one that works best for your situation. Both the cured-in-place pipe lining and pipe bursting methods have been proven to work very well over the years, and they are both cost-effective and fast. They also offer strong warranties that cover any problems with the work done in case you run into issues later on.
Cured-in-place pipelining is often the best method to go with when you need to fix pipes in a new home or a house that has just had some major renovations done. This method is also excellent for repairing old drains that may be clogged with grease or other objects.
Pipe bursting is usually the best method to go with when you need to replace the entire pipe due to damage or need a wider diameter pipe to handle extra-large water flows. Overall, both of these methods are great for trenchless drain repair, and they will save you time and money in the long run.
If you require a reliable and effective trenchless drain repair service, consider hiring a professional Toronto basement waterproofing contractor for the job.
Boasting decades of experience in trenchless drain repair, they can bring you the comfort of knowing that your plumbing is up to par.